I adore Sunday afternoons. I park off in the lounge with my laptop in front of me, hot coffee and the television on YouTube.
While I am working on this month’s Book a Day System pack, I listen with both ears and watch with half an eye to the teaching videos that I have saved for future viewing.
Today’s video is particularity applicable, both to myself, and to my fellow creative authors out there. Seth Godin was speaking at a convention called Craft and Commerce 2017.
He has so many nuggets of gold in this video that I spent more time writing in my notebook than focusing on the designs.
There are the key points that resonated with me:
- Do something that people will miss if you don’t do it
- Revolutions destroy the perfect and then make the impossible possible (he was referring to the music industry in this example).
- Target the smallest possible audience, because then they will be ignored by your competition.
- We are now in the connection economy
Watch the video below. It’s worth the 45 minutes.